Take everything you thought you knew about human behavior and give it one giant twist. We live in a “victim culture”. We’re taught that our environment determines who we are. We're led to believe that we feel and act the way we do because of our childhood, our boss, our spouse, or even the weather. So we try to change our environment—including the people around us. Or we feel a loss of control and are left hoping and wishing: if only this or that would happen everything would be better.
But it doesn't have to work that way.
The Option Institute takes the classic psychological stimulus-response model and adds one critical element: our beliefs. What we believe acts as a filter coloring every stimulus we encounter. We call this the stimulus-belief-response model. Change your beliefs, and you change your responses to the stimuli around you.
Then, everything changes!
Imagine feeling more empowered, more confident, and more fulfilled than you ever thought possible. Imagine pursuing what you want in life—and getting it—without fear or guilt.
Welcome to The Option Institute where you can learn to use the unique tools we've developed over the past 25 years to uncover and eliminate limiting beliefs that fuel discomfort and may be holding you back from experiencing your life the way it could be. We provide powerful resources for change—while accepting people unconditionally as they are. The results are amazing.
Your life will be, too!
Please enjoy excerpts from some of our many programs at The Option Institute. To listen to a brief segment of any of the following CD's please click the blue play arrow.
Optimal Self-Trust
Make choices with absolute confidence
Power Dialogues
Discover the unlimited power of a question
Fearless
Become a hero in everyday life

Calm Amid Chaos
An unshakeable foundation for a turbulent world

Mastering Life's Challenges
An introduction to The Option Process®
The Option Institute has put together a special offer for readers the magazines with whom we advertise. To receive a free copy of one of the above CDs, please complete the form below.