Invitation to Change

Our focus

An Invitation to Change

Introductory Video

Introductory Program

Our Philosophy

Tour Our Campus

Get in touch with us...

What We Teach

Principles of the Option Process® & the Option Philosophy™
Live Your Dream!

We live in a ‘victim culture’. We’re taught that our environment determines who we are. I act the way I do because of my childhood, my boss, my spouse, the weather. So we try to change our environment,including the people around us. Sometimes we get downright controlling. Or we just feel like passive victims: if only this or that would happen, everything would be just fine.

It doesn’t work that way.

Why? Because the ‘if onlys’ are always beyond our reach. There’s always something else that comes down the road: the loss of a job, conflict with children, catastrophic illness, not to mention the day to day difficulties of life. Here’s the twist. The Option Institute takes the classic stimulus-response model and adds one element: beliefs. What we believe filters every stimulus we encounter. Change your beliefs.

  • Happiness Is A Choice

    Though many of us speak as if our emotions happen to us, we believe that they are responses we choose in an effort to take care of ourselves. Misery, fear, anger, distress, anxiety, and discomfort are optional, not inevitable.

  • We'll teach you how to make that choice, no matter what the circumstances

    Oftentimes, we look for our answers from experts – everyone but ourselves.

  • Changing the way you see things changes everything

    Most of us think that events in our lives are inherently good or bad, and we can only hope for more good than bad.

  • We do not teach "the truth"

    We do not teach "the truth." We do not teach "the right way to live."

Our Team

Our Founders
Our Founders
Barry (Bears) Neil Kaufman and Samahria Lyte Kaufman, who actively teach in Institute programs. Barry Neil Kaufman is the best-selling author of 12 books (one written jointly with his wife)

Read More
Our Teachers
Our Teachers
Bears and Samahria started teaching The Option Process® in 1972 and 11 years later established The Option Institute. Over the years, they have recruited and trained an amazing set of teachers.

Read More
Our Mentors
Our Mentors
Our Professional Mentor Network (in private practice)

Read More
Our Program Advisors

Read More

Get in touch